Last summer I was able to see Gary Hustwit’s informative and entertaining Helvetica documentary and apparently he didn’t take much of a break. His latest work, Objectified, focuses on industrial design, not something that I have much background in formally, but I certainly can appreciate the value of form and function.
It has been a while since I have posted, but I think I am focusing a bit too much on coming up with responses “worthy” of the blog.
So starting now, I am going to attempt to post things that I find that I would want other people to read or see, with out as much commentary as I keep intending to divulge to the world.
Without further ado:
On the Rather Difficult Font Game.
28 out of 34 is not too bad considering I have been working mostly with web type of late.
Perhaps the most beautiful font I have encountered, Archer satisfies my desire for a fresh yet traditional face in the world of type. It is always difficult for me to pick a party in the debate between serif and sans-serif, both have their obvious benefits and downfalls. Archer provides the clarity and strength of a sans-serif, but the quick scanning quality of serifs. Hoefler & Frere-Jones inclusion of elements reminiscent of the traditional typewriter provide a beautiful quirky feeling that transcends time, at least for now. Arriving on the scene during a period of modernistic nostalgia, Archer fills the typographic niche too well, with the potential to be displayed in every tasteful antique/thrift store/boutique shop window just in time for spring.
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